Reautomated

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Redefining, revolutionizing, and reimagining industrial automation.

ReAutomated: The Roundtables is a series by Universal Robots that brings you the discussions about industrial automation that everyone should be having. What challenges can industrial automation help solve? How can automation revolutionize the way people work? Who is driving this change and how is it going to impact industries?

In each episode, we want to start conversations that can provide answers to these and other questions and show you the people behind the scenes of industrial automation, ultimately inspiring you to build a world where people work with robots and not like robots.

Episode II
Episode I

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Developing and designing automation solutions is a journey that can take many different routes. At Universal Robots, everything starts with the cobot arm. In this episode, our guest specialists reveal how a collaborative robot come to be and share inside stories about the creation of the new UR20 cobot.

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Around the table…

Joe Campbell (moderator)

Joe Campbell is a veteran of the robotics industry. After executive assignments in operations, customer service, sales, and marketing, Joe is now head of North America marketing and solutions development for Universal Robots. He frequently presents on the advantages of robotic automation to business organizations, associations, conferences, and state and local governments, making him a leading figure in the sector.

Anja Saabye

Anja is a senior manager and head of User Experience (UX) and product design at Universal Robots. Her creativity, innovative thinking, and vast UX experience were essential to the creation of the new design philosophy for Universal Robots. Anja is also one of the minds behind the new UR20 cobot’s design.

Carsten Tingskov

Carsten has a background in electronic engineering of no-break systems and twenty years of experience in R&D and project design leadership. Carsten switched from electronics to robotics because he found the development of robots to be a fascinatingly complex process that integrates several technical fields and offers the potential to enable future automation. Nowadays, he uses his expertise as a technology lead at Universal Robots to oversee the development of Universal Robots' cobot arms.

Lacey Farry

Lacey Farry is the global product marketing manager at Universal Robots. Building on her background in electrical and electronics engineering, Lacey has worked in product marketing in different technical domains for several years. In 2020, Lacey discovered her passion for robotics and joined Universal Robots. She became the head of the product marketing team and recently coordinated UR20 cobot's go-to-market strategy.

Lars Agerlin

Lars is a veteran in research and development with a solid track record of robust and reliable products. He has several years of experience in executive R&D roles in different technology companies such as NOKIA. In 2020, Lars was appointed vice president of research and development at Universal Robots, and since then, he has guided the R&D team through very ambitious projects.

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Redefining Automation

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Manufacturers are presented with new, unexpected, and more complex challenges every day. In this episode, the four experts around the table talk about the importance of innovation within industrial automation to future-proof businesses. The UR20 robot, which was born from an exceptional innovation culture, is highlighted along with its novel architecture and the potential it holds for revolutionizing collaborative automation.

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Around the table…

Joe Campbell (moderator)

Kim Povlsen

Kim Povlsen has been president at Universal Robot since March 2021. Kim has a master’s degree in electronics engineering and computer science from the seminal Maersk McKinney Moller Institute at Southern Denmark University. Before joining Universal Robots, Kim Povlsen held several executive roles at the global energy management company Schneider Electric.

Lacey Farry

Kasper Kreiberg Andersen

Kasper is the Innovation Program Manager at Universal Robots, he holds a B.Eng. in Integrated Design and a M.Sc. in Product Development & Innovation. He is specialized in rapid-prototyping and creative processes. With a growing passion for innovation and business development, Kasper accepted the role as Innovation Program Manager in 2021 and became a crucial part of the Strategy & Innovation department.

Fleur Nielsen

Fleur Nielsen is the global public relations and communications manager at Universal Robots. With a background in the health and education sectors, Fleur is a well-rounded professional interested in the wider societal impact of collaborative automation. In 2021, Fleur exchanged the UK for Denmark and health policy for robotics. As a relative newcomer to UR and to the industry she brings a fresh perspective on the company and its impact on the way work is done across the world.

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