The Recession Cometh and Robots are Ready - Universal Robots

Manufacturers are used to living between a rock and a hard place – and navigating the space between. Demand vs. supply. Consumer appetites for customized product and their expectations for ever-lowering costs. The list goes on. So the current tug-of-war over if, when, and where a recession will hit is not unchartered territory.

The Recession Cometh and Robots are Ready - Universal Robots
The Recession Cometh and Robots are Ready - Universal Robots

Manufacturers are used to living between a rock and a hard place – and navigating the space between. Demand vs. supply. Consumer appetites for customized product and their expectations for ever-lowering costs. The list goes on and on. So the current tug-of-war over if, when, and where a recession will hit is not unchartered territory. For manufacturers, though, the uncertainty is particularly challenging, as the flexibility that allows operations to reflect the pace of the economy simply isn’t there.

Mixed Signals

The economy has been growing. Unemployment is down. Last year’s Christmas sales were better than they’ve been in a long time. All good and logical reasons for manufacturers to hire.

Recently though, there have been signs that instability is coming. The US stock market experienced extreme volatility as 2018 came to a close. The Federal Reserve raised interest rates and laid down some pretty clear language that more was to come. Consumer confidence fell. In the UK, a deal on Brexit that would allow British manufacturers to continue to do business with the EU seemed elusive at best. The Chinese government announced that growth in its economy has slowed. And the “R” word started to appear with more frequency. These are not signs that inspire confidence.

So, manufacturers once again find themselves in a place they know so well. The rock: the need to hire workers to keep ahead of demand. Compounding this challenge is that unemployment is low and it is very hard to find people with the skills needed to take a job in manufacturing and be ready to work on day one. The hard place: overwhelmingly, today’s automation is fixed, expensive, and able to perform only a single task.

As one supply chain executive of a global automotive firm shared recently, “In a downturn…it is about flexibility. All of the automation we have cost too much and it is too complicated to change what it does. What we need is flexible automation that can respond when and how we need it to.”

The Labor Relief Valve that Manufacturers Need

So what makes the most sense? Hire, hoping that if and when recession comes, it will be short-lived and you won’t have to lay folks off? Or try to invest in reconfiguring existing automation?

Ending this conundrum is in large part why collaborative robots are the answer for today’s reality. Cobots give manufacturers the flexibility they need to thrive in good times and not-so-good times. Advances in robotic technology make it possible to put cobots to work

  • at lower costs
  • on more than a single task
  • in the same amount of time, it takes to train a person – or even less

With collaborative robots, manufacturers can build the operations they need to compete and thrive regardless of the economic climate, where people work on strategic tasks and flexibility is part of the organizational DNA.

Share your thoughts on the role flexibility plays – or could play – in your operations. How would more flexibility help your organization navigate a recession – whenever it comes? Tweet me @jim_lawton.

Jim Lawton

Experienced in both start-up and Fortune 500 environments, Jim’s career has focused on building organizations that give manufacturers new and effective ways to capitalize on the intersection of technology and business performance. From early days in e-commerce market and supply chain optimization to supplier risk management, Jim has been on the leading edge of innovation that changes what world-class manufacturing looks like. Since 2013, Jim has focused on the opportunity for manufacturers to harness advanced automation and collaborative robots to transform their operations and how the world thinks about work. He joined Universal Robots in 2018 and today leads the product and applications management of the company’s advanced collaborative robots to manufacturers and distributors all over the world. Jim holds a BS in Electrical Engineering from Tufts University, an MS in Electrical Engineering and Computer Science from MIT and an MBA from MIT’s Sloan School of Management, where he was an inaugural Fellow in the MIT Leaders for Global Operations (LGO) program.

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