Earlier this year, Universal Robots opened 3 Centers of Excellence, each aligned with one of the key application segments the company is emphasizing: welding, palletizing and machine tending. This major investment in physical lab space, cobots, peripheral equipment (including UR+ products) and engineers is part of the Segment Initiative UR established in 2022 and adds another dimension of support for UR partners and end customers.
Universal Robots has traditionally provided support from Application Engineering teams located in our 20+ regional offices, offering advice and guidance to partners and key customers in all application areas, all industries. And this was a very successful strategy – you don’t sell 75,000+ cobots without solid application engineering support! The regional support was backed up by the UR+ team, who guided UR+ partners through software development and product introductions. But partners and customers alike wanted more – deeper knowledge and understanding of their application areas.
The Centers of Excellence grew out of the overall segment strategy. Each CoE is a knowledge hub, focused on a single application segment, able to go deep to provide recommendations and guidance by subject matter experts to UR partners and end users. And back to the Matrix analogy, the CoE’s work with and through the regional support teams and the UR+ teams to ensure partners and end users get the best of both worlds.
