Becoming a UR+ Partner

Calling all manufacturers of robot components, peripherals, accessories, software and solutions

Universal Robots collaborative robot (cobot) automating warehouse order fulfillment, picking and placing boxed products on shelving with integrated conveyor system, showcasing flexible logistics and intralogistics automation for e-commerce and distribution centers

Why join UR+?

  • Partner with the world’s leading collaborative industrial robot company
  • To be part of the most dynamic ecosystem in factory automation
  • Gain direct access to over 900 distributors, systems integrators and OEM’s
UR engineers will guide you every step of the way, from specification to product launch
Universal Robots team meeting at headquarters with UR logo and green living wall backdrop, professionals collaborating at conference table for UR+ Partner Program innovation in collaborative robotics and cobot ecosystem development

1- Scope the product and go-to-market approach

Work directly with your regional UR+ Ecosystem Manager to scope your product, design architecture, business model, and target applications.
Together, you align on expectations across product, marketing, sales, and services, and define a clear go‑to‑market direction.

Universal Robots developer ecosystem overview showing URCap tools for PolyScope 5 and PolyScope X, URScript tools, communication protocols (RTDE, Modbus, EtherNet/IP, PROFINET, ROS2), and hardware integration interfaces for electrical, mechanical, and software development within the UR+ Partner Program.

2- Develop and integrate your UR+ product

With support from UR’s Development Consultant team, you define the technical specifications and development timeline. This phase includes the design of the electrical, mechanical, and software interfaces to the robot. Here you finalize your Bill of Materials, developing the URCap and functions/modules, and complete the product documentation. UR can also connect you with experienced third‑party consultants to help you develop if needed.

Universal Robots engineers testing a collaborative robot application in a lab environment, validating mechanical, electrical, and software integration for UR+ certification and full compatibility with Universal Robots cobots.

3- Validate compatibility, usability, and quality

Your product is tested by UR engineering teams to ensure full compatibility with Universal Robots, including mechanical, electrical, software, and documentation. Testing may involve several iterations, with feedback at each step. Once successfully completed, you receive a UR+ Test Completion Report.

Universal Robots UR+ partner showcasing a collaborative robot solution at a trade show, demonstrating a UR cobot application for the UR+ Marketplace and highlighting approved partner products within the Universal Robots ecosystem.

4- Go to market as an approved UR+ product

Finalize your webpage and submit marketing material to build your UR+ Marketplace page. Create sales materials with support from your UR+ Ecosystem Manager. Once launched, your product is listed on the UR Marketplace, you will start to receive leads, and you are authorized to use the UR+ Approved logo.

Comprehensive Support

In addition to direct engineering support, the UR Developer Suite is the most advanced toolbox for robot software developers.  And the UR Forum brings together UR software developers from around the world.

Ready to get started?

Register now, and a UR+ team member will contact you to discuss how your products fit in the UR+ ecosystem, and guide you through the onboarding process.

Local Office
  • Universal Robots USA, Inc
  • 27175 Haggerty Road, Suite 160
  • 48377 Novi, MI
Contact us: +1 844-462-6268
UR Hotline: + 1-844-GO-COBOT