Redefining automation: Why Physical AI is the next frontier

As industrial manufacturers face higher variability and labor gaps, companies like Universal Robots are enabling Physical AI for automation that boosts flexibility, speed and resilience in modern manufacturing.

UR+ partner Photoneo's 3D Meshing with MotionCam3D color is shown mounted on an UR robot to enable fast 3D object model creation.

Industrial automation was built for predictable environments. Today, factories face high variability, labor gaps and the need for flexibility, leading to inefficiencies that traditional automation cannot easily solve. Manufacturers need automation that learns and responds dynamically while reducing overhead and accelerating deployment.

Physical AI is the answer. Physical AI combines artificial intelligence with robotics to enable robots to perceive variability, make real-time decisions, and act reliably in production environments. This capability allows robots to handle unstructured inputs and maintain performance without constant human intervention. For manufacturers, this means automation that is smarter, faster and more resilient, without adding complexity.

The platform behind intelligent automation

Universal Robots provides the foundation for Physical AI through four key pillars:

PolyScope X

Our next-generation software platform provides a secure, containerised environment for running AI applications natively, with a unified interface for configuration, monitoring, and deployment — ensuring industrial-grade reliability and real-time performance.

AI Accelerator

A plug-and-play toolkit powered by NVIDIA Jetson Orin™ and integrated with PolyScope X, delivering compute power, vision capabilities, and SDKs for building advanced AI applications faster and with less engineering overhead.

Ready-to-deploy applications

From vision-guided picking to adaptive assembly, these partner-developed solutions tackle previously difficult to automate tasks. They run seamlessly on our platform and are built for scalability and resilience. Example: AI-powered vision systems identify mixed parts in bins and guide cobots to pick accurately, even with varied orientations.

Global ecosystem

Our network of 1,200+ partners from OEMs to integrators drive continuous innovation, ensuring manufacturers access proven applications today and new capabilities tomorrow.

Proven performance

  • 69% of companies already automating believe AI-driven robotics will deliver significant benefits like reducing downtime through predictive maintenance.
  • AI-powered cobots reduce programming complexity and accelerate deployments
  • Adaptability lowers total cost of ownership by fitting into existing workflows

Join the movement

Universal Robots

Universal Robots

We believe that collaborative robotic technology can be used to benefit all aspects of task-based businesses – no matter what their size.

We believe that the latest collaborative robot technology should be available to all businesses. The nominal investment cost is quickly recovered as our robotic arms have an average payback period of just six months.

Local Office
  • Universal Robots USA, Inc
  • 27175 Haggerty Road, Suite 160
  • 48377 Novi, MI
Contact us: +1 844-462-6268
Contact us: + 1-844-GO-COBOT