Closer to the market: Universal Robots in Germany
Germany is traditionally known as one of the world’s largest industry locations. Besides that, it’s also one of the most automated ones: With 301 industrial robots per 10,000 employees, Germany ranks fourth worldwide after South Korea, Singapore and Japan in terms of robot density, exceeding average more than six-fold.
One reason for this impressive ranking is the strong small- and medium-sized business sector in the country, the backbone of the German economy where automation has become a crucial competitive factor. The positive attitude towards automation in general across all industries makes Germany a big market for collaborative robot manufacturers.
“Germany is the most important market in Europe,” explains Helmut Schmid, General Manager Western Europe at Universal Robots. “We aim to manage it close to the market which is why we founded the German subsidiary Universal Robots GmbH in the fall of 2016.” In the spring of 2017, the next logical step was opening the new brick and mortar version of the Western Europe office. On this occasion, Helmut and his team invited all distributors from Germany, Austria, Switzerland, and Benelux to Munich for an exchange on vision, strategy, and technical questions.
CUSTOMER SUPPORT AT ALL LEVELS
This proximity to market and customers is necessary since the German market has its own characteristics: “By international comparison, customers in Germany have stringent requirements on technical solutions as well as demanding standards regarding safety. This high understanding of technology is generally positive for our business but lowers the implementation speed. Our new offerings compensate this which ultimately serves all involved parties,” says Helmut.
Advanced Collaborative Robots training in new office.
Customer collaborative robots support at all levels.