April 27, 2023: ODENSE, DENMARK: Universal Robots, the Danish producer of collaborative robots (cobots), has reported Q1 revenue of USD 72m, down 16% on its record-breaking 2022 Q1 revenue, or 12% down when measured on a constant currency basis.
The company’s Chief Financial Officer, Kim Nørgaard Andreasen said: ‘We continue to see an impact on demand for automation from a difficult macroeconomic environment. Our headline results are also impacted by the change in exchange rates. Despite these factors, order intake for our new UR20 cobot has been very healthy. Shipments of the UR20 will begin later this year.’
Focusing on customer success
This year Universal Robots will roll out a customer success management initiative after a pilot program in North America for supported deployment resulted in closer customer relationships and higher repeat sales.
Kim Andreasen explained that the new program is one part of a wider company strategy to meet the global market for automation while keeping individual customer success in sight.
‘We continue to focus on those things we are able to control. Our commitment to every customer’s success is a core company value and remains a top priority. Having seen the positive impact for our customers of the customer success program in North America, we are confident that providing support through deployment will ensure that Universal Robots remains the logical choice for customers of all sizes seeking to automate their operations’.